My Magic Mud Charcoal Toothpaste Review


To charcoal or not to charcoal?

Get the Best Of Both Worlds with My Magic Mud’s charcoal-infused toothpaste. Cue Hannah Montana.

My Magic Mud Activated Charcoal Whitening Toothpaste

My Magic Mud Says

The first toothpaste to combine activated coconut shell charcoal and bentonite clay. It is made with smart and wholesome ingredients and is fluoride-free, non-GMO, and Natural Cosmetics Standard certified.

The benefits of activated charcoal have been well known for ages. Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile!


I purchased this charcoal toothpaste specifically because I’ve already gone through and adored My Magic Mud’s activated charcoal powder. They were one of the first companies on the market with charcoal dental products and I trust them implicitly. The powder kept my teeth super white for years so I already knew the benefits of charcoal.

I chose wintergreen because I prefer a minty toothpaste and don’t want to smell like a bakery with cinnamon-flavored toothpaste (which is available if that’s your thing!).

I switched from the powder to the toothpaste because I wanted something more low-maintenance. The powder does make a mess, even if you’re careful, so a toothpaste that does works double time to clean and whiten was a welcome addition to my routine.

It’s consistency weirded me out at first, because it’s kind of runny. When you squeeze it out, you only need enough to coat your toothbrush. It is watery, but I got used to it pretty quickly.

I should clarify I don’t drink coffee, tea, or eat many staining foods. However, I drink liquid iron in my orange juice (#veganvitaminproblems) and that stains like nobody’s business. So my main goal in using this and all charcoal dental products is to reverse the daily staining of iron.

I did not use any other charcoal products while brushing with My Magic Mud’s Activated Charcoal Toothpaste, so the upkeep is entirely down to this product.

My teeth are very sensitive, and this didn’t irritate them at all. I’ve previously used Hello’s toothpaste (that is also natural and vegan) which resulted in painful throbbing gums. Why? It turns out.. it had Aloe Vera! It’s making it’s way into dental hygiene, but we will resist!

Did this whiten my teeth? Yes, but because the charcoal is in a toothpaste and not by itself in powder, I noticed it had less of a whitening effect. That said, you’re probably looking to buy a charcoal toothpaste so you don’t have to deal with the mess of the powder in which case this serves your purpose.

If you have never used charcoal to whiten your teeth before, you will see results immediately and it’s so satisfying. Brushing black liquid around your mouth makes for a fun selfie, but if you stick it out and use this twice daily for several weeks, you will look and feel like you have a different mouth.

Is it messy? Yes. It still leaves my sink mostly black and takes effort to clean it. It splatters onto the walls if you spit it out so it’s best to weirdly dribble it out into the sink and run the water to clean it up.

It will also stain your toothbrush black and there’s nothing you can do about it. This doesn’t bother me but if having a dirty looking toothbrush annoys you then you need to stay away from any charcoal product because it’s the nature of it.

The mess and staining is worth it to me for a beautiful, clean smile.


It absolutely whitened my teeth and left my mouth feeling very clean, but I think I’ll use it in combination with the charcoal powder in the future. The powder is worth the mess to me as a booster to this bad boy. I finished the tube, down to the very last drop I could squeeze out of it.

Would I buy again?

I would repurchase!